Start With the Exact Outcome
“Supports balance” is broader than reducing a validated dizziness score or preventing falls in a clinical trial.
Finished Product vs Ingredients
A trial on one ingredient cannot automatically validate a multi-ingredient branded formula.
Check Dose Relevance
If a study uses a different amount or extract, its findings may not transfer to the product.
Look for Control Groups
Randomized, blinded comparisons are more informative than testimonials or before-and-after stories.